This course covers all the key areas of digital marketing, including creating and managing marketing strategies, measuring and improving their effectiveness, and leading in the industry. Here’s what makes this course great.
Hands-On Experience: You’ll have the chance to use the latest technology in Coventry’s DigiComm Lab (if available), a special space just for marketing students.
Relevant Modules: You’ll learn about important topics like disruptive technologies and managing digital marketing projects, which are crucial for a career in digital marketing.
Professional Certification: Coventry University is a Chartered Institute of Marketing (CIM) accredited study centre. After finishing this course, you can top up your master’s degree to earn a CIM Professional Diploma in Marketing (fees and application criteria apply).
Autonomous Learning: The course is designed to help you become an independent learner who can blend theory with practice and use research to improve your skills as a future digital marketing manager.
Personal Expertise: You’ll develop your area of expertise through a Postgraduate Dissertation or Consultancy Project.