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Discover how you can make an impact in the business and marketing world. Enhance your understanding of real-world practices by exploring the methods and techniques used today.
Through specific modules, you'll learn in creative ways with modern content and assessments designed to boost your job skills. You'll work with infographics, simulations, consultancy projects, and participate in group debates.
You'll study and focus on issues related to managing business and marketing activities in various global settings, helping you understand a wide range of opportunities in both marketing and business.
With this knowledge, you'll be able to assess how factors like organizational, political, social, technological, cultural, and ethical elements affect the business and marketing environment. You'll also learn to analyze business intelligence and apply your understanding of management, brands, and markets to develop, justify, and implement effective business and marketing solutions.
Key features:
- This course is centred around employability, with placements integrated into your assessments. You'll have two short-term placement opportunities.
- By combining business and marketing, you'll gain knowledge in both areas, giving you an edge in global markets.
- Learn in innovative ways through modern content and assessments that focus on increasing your digital and job skills (using tools like infographics, simulations, TED talks, consultancy reports, and group debates).
- DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner. This means you can earn exemptions from CIM and IDM professional qualifications along with your degree.
- The core modules cover a range of business subjects, giving you the essential knowledge to succeed in business.
