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Fashion buying needs both business sense and theoretical knowledge. You'll learn about the roles and duties of fashion buyers, from creating designs to selling products. The focus will be on the business side of fashion, including planning, branding, public relations, and using social media.
You will use computer-aided design (CAD) to present your design and marketing ideas professionally. You'll also work on writing reports, selecting data, and presenting and analyzing information.
You'll gain practical skills to tackle the challenges of the fashion industry, especially as more consumers shop online instead of in stores. Emphasis will be on sustainability and social responsibility, helping you drive innovation throughout the buying process.
Work on real projects with industry partners and learn from buying marketing, and design experts. Past projects have included collaborations with brands like Curvy Kate, Next, and Joules.
Learn to analyze consumer behaviour to create effective marketing and promotional campaigns for retailers. Boost your career with a year-long placement. Previous students have worked with companies like Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing, and O’Neill.
Graduates have found jobs at companies such as Reiss, Next, Marks & Spencer, River Island, and Selfridges, or have started their successful businesses.
