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Unlock your creative potential in Fashion Management and learn the essential skills needed for a career in this exciting industry.
This top-up program is for students who have completed Level 5 education, such as an HND (Level 5) in the UK or an equivalent international qualification in Art & Design or Business. It allows you to earn a BA (Honours) in Fashion Management in just one year.
The program focuses on fashion business and management, teaching you about fashion buying, marketing, innovation, and entrepreneurship. You’ll learn how to manage the product development process from the initial idea to the point of sale. The course ends with a major research project, where you can focus on Marketing, Management, Buying, or Trends based on your interests.
After completing this course, you can move on to Fashion Management with a Marketing MA at DMU, earning two degrees in two years.
Key areas of study include:
- Understanding fashion business and management, including product innovation, intellectual property law, business planning, and entrepreneurship.
- Developing buying skills like range planning, building, negotiation, and analysis to create profitable fashion collections.
- Exploring modern issues in the global fashion market, such as consumer behaviour, market segmentation, and fashion promotion (both online and offline).
- Learning entrepreneurial skills and how to write a business plan, covering marketing strategies, product launches, and financial forecasts.
- You’ll also benefit from our strong industry connections, with opportunities for guest lectures, work experience, placements, and live projects.
