Apply Now
DMU’s Marketing BA course gives you a deep understanding of modern marketing and how it fits into business and society.
You’ll learn how to choose and use the right methods to solve marketing challenges faced by major companies around the world. You’ll also explore new trends and gain real-world experience through partnerships with top digital marketing agencies, helping you develop the skills needed for a career in marketing.
You’ll get to know different areas of marketing, how they connect, and how to apply them in practice. For example, you’ll learn about customers, markets, brands, and market research, and use this knowledge to create effective marketing solutions. This will help you build the skills to make a positive impact in the world.
Key features:
- The course structure creates a supportive learning environment, allowing you to master marketing principles step by step, no matter your learning style or background.
- Special modules will help you prepare for the fast-paced, creative marketing industry.
- We focus on career preparation with practical modules like Integrated Marketing Communications. For example, students worked on a real project for Samsung, applying theory to real-life marketing.
- The course is recognized by respected professional bodies like the Chartered Institute of Marketing and the Institute of Data and Marketing.
- DMU’s innovative assessments help build your digital and marketing skills by working through real-world scenarios, preparing you for a graduate career.
- You can participate in large projects like X-Culture, where one of our students, Emily Le Ngoc, was the only British winner of the global business competition.
- Learn about new trends in marketing, including sustainability marketing, digital transformation, creativity, and engaging more diverse consumers.
