Apply Now
The Advertising and Public Relations Management MSc program helps you learn and apply the skills needed for a career in advertising and public relations. You'll gain knowledge to work in various companies or communication environments.
The program uses a research-based approach to help both beginners and those with undergraduate marketing experience understand and apply management-level communication skills globally.
This course focuses on management in advertising and PR, aiming to improve your understanding and managerial skills. You'll learn about advertising strategy, consumer behaviour, corporate and brand PR, media planning, budgeting, and how marketing communications work with other areas within organizations and with different stakeholders. It emphasizes developing critical and analytical skills in advertising and public relations. You'll also get a well-rounded view of the advertising and PR functions through exposure to the broader business environment.
Key features:
- This course is for those new to marketing, advertising, or PR, with no prior qualifications or experience needed.
- It equips you with the skills to work in communications, advertising, marketing, PR, and media agencies.
- You will develop professionally and personally, gaining an advanced understanding of key marketing issues, putting you in a strong position to start a career in this sector.
- The course uses block teaching, meaning you'll study one subject at a time, allowing for a simple schedule, better engagement with learning, regular feedback, getting to know classmates, and a good study-life balance.
