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The International Business and Marketing program at DMU gives you a deep understanding of the key areas and topics in business and marketing. This program prepares you with the knowledge and practical skills you need to succeed in our ever-changing global world, boosting your chances of getting a great job.
In this course, you'll learn why and how companies expand internationally, and what makes them succeed or fail in today's global business environment. You'll explore international marketing and understand how companies work across different countries. You'll also study important ideas and practices related to consumer behaviour and branding and how they apply to international business.
Key Features:
> You'll be taught by expert professors who have real-world experience in marketing and business.
> Throughout the program, you'll have the chance to attend guest lectures from leading industry professionals, who will share their personal experiences and insights to enhance your learning.
> Benefit from block teaching, where you focus on one subject at a time. This simple schedule allows you to fully engage with your studies, get regular feedback and assessments, connect with your classmates, and enjoy a better study-life balance.
