The Business Enterprise BA (Hons) and Foundation Degree (FDA) at University College Birmingham (UCB) is a dynamic and career-focused program designed for aspiring entrepreneurs and business leaders. This course equips students with the knowledge, skills, and practical experience needed to start and manage successful businesses or excel in leadership roles within organizations.
With a strong emphasis on innovation, creativity, and real-world application, the program covers key areas such as business planning, marketing, finance, and strategic management. Students benefit from UCB's industry connections, state-of-the-art facilities, and opportunities for work placements, enabling them to build professional networks and gain hands-on experience.
Whether you dream of launching your own business or advancing your career in the corporate world, this course provides a solid foundation for success in the ever-evolving business landscape.
The Business Enterprise BA (Hons) and FDA program is structured to provide a balance of theoretical knowledge and practical skills. Below is a breakdown of the modules across the different levels of study:
Introduction to Business Enterprise: Explore the fundamentals of entrepreneurship, including idea generation and business model development.
Marketing Principles: Learn the basics of marketing strategies, consumer behaviour, and market research.
Financial Management: Understand the principles of budgeting, financial planning, and cash flow management.
Business Environment: Analyze the external factors affecting businesses, including economic, political, and social influences.
Academic and Professional Skills: Develop essential skills in research, academic writing, and professional communication.
Business Planning and Development: Learn how to create a comprehensive business plan and pitch it to potential investors.
Digital Marketing: Explore the role of digital platforms in modern marketing strategies.
Innovation and Creativity: Study techniques for fostering innovation and creativity in business.
Leadership and Management: Develop leadership skills and learn how to manage teams effectively.
Work-Based Learning: Gain practical experience through a work placement in a business or entrepreneurial setting.
Strategic Management: Focus on advanced strategies for business growth and sustainability.
Entrepreneurial Finance: Learn about funding options, investment strategies, and financial risk management.
Global Business Issues: Analyze current trends and challenges in the global business environment.
Research Project: Conduct an independent research project on a topic of your choice within the business enterprise field.