The BA (Hons) Digital Marketing (Top-Up) at University College Birmingham is designed for students who have already completed a relevant foundation degree, HND, or equivalent Level 5 qualification. This one-year top-up course equips you with the advanced digital marketing knowledge and skills needed to succeed in today’s fast-paced, tech-driven business world.
Covering essential topics such as brand strategy, digital campaign planning, social media management, content creation, and data analytics, this course provides a comprehensive understanding of how modern businesses engage with audiences online. You’ll explore how to develop integrated digital marketing strategies, measure campaign effectiveness, and respond to evolving trends in consumer behavior and digital technologies.
Learning is hands-on and industry-focused. You’ll work on live briefs from real businesses and gain valuable insights from guest speakers and case studies. You’ll also have access to the latest marketing and analytical tools to build practical experience.
Whether you aim to work in a marketing agency, corporate marketing department or launch your own business, this course prepares you to step confidently into the digital marketing sector. The top-up degree also provides a solid foundation for further study at the postgraduate level.