BA (Hons) Digital Marketing

To enrol in the BA (Hons) Digital Marketing program, applicants must meet the following entry requirements:

• For BA (Hons) Top-Up (1 year):

  • A relevant Foundation Degree or Higher National Diploma (HND) in a related subject.

  • Applicants with significant professional experience in digital marketing may also be considered.

• For FdA (2 years) or BA (Hons) (3 years):

  • A minimum of 96 UCAS tariff points, which can include A-levels, BTEC, or equivalent qualifications.

  • GCSE English and Mathematics at grade C/4 or above.

• International Students:

  • Equivalent qualifications from overseas are accepted.

  • IELTS score of 6.0 (with no less than 5.5 in each component) or equivalent for non-native English speakers.

UCB also welcomes applications from mature students (21+) who may not meet the standard entry requirements but have relevant work experience or alternative qualifications.

University College Birmingham offers a range of scholarships and financial support options to help students fund their studies. Here are some opportunities available for BA (Hons) Digital Marketing students:

1. UCB Scholarships:

   • Merit-based scholarships for high-achieving students.

   • Awards for excellence in specific areas, such as academic performance or extracurricular activities.

2. Access to Higher Education Scholarship:

   • Designed to support students from underrepresented backgrounds.

   • Provides financial assistance to cover tuition fees or living costs.

3. International Scholarships:

   • Dedicated scholarships for international students to help with tuition fees.

   • Awards are based on academic merit and country of origin.

4. Placement Year Support:

   • Financial support for students undertaking a placement year as part of their course.

Prospective students are encouraged to visit the UCB website or contact the admissions team for detailed information on eligibility criteria and application deadlines.

Course Breakdown

The BA (Hons) Digital Marketing program is structured to provide a comprehensive learning experience. Here’s an overview of the course content:

• Year 1 (FdA):

  • Introduction to Digital Marketing

  • Social Media Marketing

  • Content Creation and Strategy

  • Data Analytics for Marketing

  • Professional Development and Employability

• Year 2 (FdA):

  • Advanced Digital Marketing Techniques

  • Search Engine Optimization (SEO) and Paid Advertising

  • Digital Campaign Management

  • Consumer Behavior and Market Research

  • Work-based Project or Placement

• Year 3 (BA Hons Top-Up):

  • Strategic Digital Marketing

  • Global Marketing and E-commerce

  • Digital Innovation and Emerging Technologies

  • Dissertation or Major Project

The course also includes optional modules, allowing students to tailor their learning to their career goals.

Placements and Careers

One of the standout features of the BA (Hons) Digital Marketing program is its strong emphasis on employability. Students have the opportunity to undertake a work placement as part of their studies, gaining invaluable industry experience and building professional networks.

• Placement Opportunities:

  • Students can choose to complete a 12-month placement in a digital marketing role, working with leading brands, agencies, or in-house marketing teams.

  • UCB’s dedicated Careers and Employability team provides support in securing placements, preparing for interviews, and developing professional skills.

• Career Prospects:
  Graduates of this program are well-prepared for a variety of roles in the digital marketing sector, including:

  • Digital Marketing Manager

  • Social Media Strategist

  • SEO Specialist

  • Content Marketing Executive

  • Data Analyst

  • E-commerce Manager

The course also provides a strong foundation for those interested in pursuing further studies or professional qualifications in marketing.