The International Hospitality and Tourism Management BA (Hons) program at University College Birmingham is designed to prepare students for leadership roles in the interconnected global industries of hospitality and tourism. Accredited by the Institute of Hospitality, this course combines business acumen with specialized industry knowledge, equipping graduates to excel in diverse cultural contexts within international hotels, resorts, cruise lines, event venues, and tourism organizations.
The curriculum emphasizes the development of management and operational skills tailored to the dynamic nature of the hospitality and tourism sectors. Students will engage with contemporary issues such as sustainability, digital marketing, and customer experience management, ensuring they are well-versed in current industry trends and practices. The program also offers opportunities for the practical application of knowledge through optional 48-week placements, providing invaluable real-world experience and enhancing employability upon graduation.