The Marketing Management BA (Hons) Top-up program at University College Birmingham is a comprehensive one-year course designed for individuals who have previously completed relevant studies up to Level 5. This program aims to enhance your existing marketing knowledge and skills, preparing you to meet the evolving demands of the dynamic marketing industry. With the rapid transformation brought about by social media and e-commerce, businesses are increasingly seeking professionals adept in contemporary marketing practices. This course provides a thorough grounding in marketing principles, creativity, and innovation, equipping you with the competencies required for management roles within the sector.
Throughout the program, you will engage with local organizations through live projects and case studies, allowing you to apply theoretical knowledge to real-world scenarios. Additionally, the course offers opportunities to develop practical skills in video production, livestreaming, and podcasting within the university's state-of-the-art Digital Creative Studio. This hands-on experience ensures you are well-prepared to navigate the modern marketing landscape.