BA (Hons) Marketing Management

Academic Qualifications

UK Students:

• A-Levels: CCC (96 UCAS points)

• BTEC Extended Diploma: MMM in Business/Marketing

• T-Level: Pass (Grade C+ in core)

• Access to HE Diploma: 60 credits (45 at Level 3)

International Students:

• IB Diploma: 24 points

• US High School Diploma: GPA 2.5+

• IELTS: 6.0 overall (5.5 in all bands)

Flexible Entry Options

We consider:

• Professional experience in marketing/business

• Alternative qualifications (case-by-case assessment)

• Mature students (21+) without formal qualifications

Financial Support Opportunities

Marketing Excellence Scholarship

• £2,000 per year for ABB/AAB at A-Level

Digital Futures Award

• £1,500 for outstanding digital marketing potential

First Generation Bursary

• £1,000 for first-in-family university students

Application Process

1. Check eligibility criteria

2. Submit academic transcripts

3. Provide a 500-word personal statement

4. Deadline: 30 June for priority consideration

Industry Placements & Careers

Work Placement Programme

Complete 200+ hours with leading organizations:

Placement Partners Include:

• Digitas UK (Publicis Groupe)

• McCann Birmingham

• Birmingham City FC

• Mitchells & Butlers

• Harvey Nichols

Placement Support Services:
✔ Dedicated placement team
✔ CV and LinkedIn profile workshops
✔ Mock assessment centres
✔ Industry mentor matching

Graduate Success Stories

Our alumni hold positions such as:

• Digital Marketing Executive (£28,000-£35,000)

• Brand Manager (£35,000-£50,000)

• SEO Specialist (£30,000-£45,000)

• Marketing Agency Founder (£60,000+)

Career Pathways

Growing Marketing Sectors:

• Digital/Social Media Marketing

• Data Analytics & Insights

• Brand Strategy & Management

• E-commerce & Retail Marketing

• Marketing Technology (MarTech)

State-of-the-Art Facilities

Learn in our £50 million Moss House campus featuring:

Specialist Resources:

• Digital marketing lab with premium software

• Consumer behavior research suite

• Creative studio for content production

• Business simulation environments

Industry Tools Access:

• Google Analytics Certification

• Hootsuite Platform

• Adobe Creative Cloud

• SEMrush Premium

Course Structure

Year 1: Marketing Foundations

• Principles of Marketing

• Consumer Psychology

• Business Analytics

• Digital Marketing Essentials

Year 2: Strategic Development

• Brand Management

• Marketing Research

• Digital Advertising

• Marketing Communications

Year 3: Professional Mastery

• Strategic Marketing Management

• International Marketing

• Marketing Technology

• Consultancy Project

Why Choose UCB for Marketing?

Industry Edge

• Regular masterclasses with CMO speakers

• Live briefs from real clients

• Professional body partnerships (CIM, IDM)

Student Success Support

• Personal academic mentoring

• Career coaching from industry experts

• Entrepreneurship incubator program

Prime Location

• Birmingham: UK's second-largest business hub

• Excellent transport links nationwide

• Thriving marketing and creative community

This degree delivers the strategic vision, technical skills, and professional network to excel in today's competitive marketing world.