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The MSc Strategic and Digital Marketing is recognized by three top organizations in marketing, digital, and public relations: CIM, DMA, and PRCA. Known worldwide for its quality education, students enjoy many benefits, including industry certifications, networking opportunities, and possible exemptions from CIM qualifications.
Module Overview
The MSc Strategic Digital Marketing course helps students develop a deep understanding of important theories and is guided by a shared goal among the teaching team: to ensure that students gain the skills needed for success in the Strategic Digital Marketing field.
Personal and Professional Skills Development: This special module helps students build skills that are important in the strategic and digital marketing industry. It combines personal and professional growth, connects students with useful online resources, and encourages hands-on experience through real-world projects.
Strategic and Digital Marketing Research Insights: This module focuses on practical marketing and digital audience research, covering both hands-on and theoretical aspects. It empowers students to conduct strong academic and business research, improving their ability to understand the market and learn effectively.
Contemporary Marketing and Digital Strategies: In this module, students explore models and frameworks of modern strategic and digital marketing strategies, learning how they relate to each other and how they can be applied in different contexts.
Integrated Marketing Communications: This module teaches students how to create and run a flexible marketing campaign. It covers key elements, frameworks, and steps for designing innovative campaigns that meet brand and customer needs using digital methods.
Strategic Brand Management in the Age of Uncertainty: This module looks at how brands adjust to ongoing global changes and examines practical ways to respond to the challenges of today's fast-changing environment.
Strategic and Digital Marketing Consultancy Project: This module focuses on understanding and applying skills in managing strategic and digital marketing projects. It teaches key project management principles and encourages students to manage themselves effectively in this area.
Strategic and Digital Marketing Dissertation or Major Project: Students can choose to complete either a dissertation or a major project after discussing their options with the course team, tailored to their interests. Both options involve independent research or a significant project, helping to improve writing skills and career prospects.
